Management · Growth
Marketing&Growth
Performance marketing, brand, content and growth experiments — powered by modern AI tooling.
Duration
5 Months
Schedule
2 hrs/day · 6 days
Sessions
120 Sessions
Management · Growth
5 Months · 240 Hours · 10 Modules
Course Overview
Marketing & Growth
A full-funnel marketing program covering brand and demand. You'll run paid campaigns with real budgets, build SEO and content engines, wire up analytics and design growth experiments for live partner brands.
10
Modules
120
Sessions
240
Hours
Module 1 · Weeks 1–2
24 hrs
Marketing Strategy & Positioning
- Positioning & messaging
- Category design
- Customer research
- Marketing plans
Learning Roadmap
Your journey, phase by phase
A structured path from fundamentals to a shipped portfolio.
Module 1 · Weeks 1–2 · 24 hrs
Marketing Strategy & Positioning
- Positioning & messaging
- Category design
- Customer research
- Marketing plans
1
Module 2 · Weeks 3–4 · 24 hrs
Brand Building
- Brand identity & voice
- Storytelling frameworks
- Creative briefs
- Brand campaigns
2
Module 3 · Weeks 5–6 · 24 hrs
Content & Social Growth
- Content pillars & calendars
- Short-form video
- Community building
- Creator partnerships
3
Module 4 · Weeks 7–8 · 24 hrs
Performance Marketing — Meta
- Campaign structures
- Creative testing
- Retargeting & lookalikes
- Budget scaling
4
Module 5 · Weeks 9–10 · 24 hrs
Google Ads & Search
- Search & PMax
- Keyword strategy
- Bidding & budgets
- Landing page fit
5
Module 6 · Weeks 11–12 · 24 hrs
SEO & Organic Acquisition
- Technical & on-page SEO
- Keyword clusters
- Content engines
- Link building
6
Module 7 · Weeks 13–14 · 24 hrs
Lifecycle, Email & Retention
- Automations & flows
- WhatsApp marketing
- Cohort retention
- LTV expansion
7
Module 8 · Weeks 15–16 · 24 hrs
Analytics, GA4 & Attribution
- GA4 events & funnels
- Dashboards
- UTM discipline
- Attribution models
8
Module 9 · Weeks 17–18 · 24 hrs
Growth Experiments & AI Marketing
- Experiment design & CRO
- Growth loops
- AI copy & creative
- Marketing automation
9
Module 10 · Weeks 19–20 · 24 hrs
Live Campaign & Career Launch
- Full-funnel client campaign
- Media plan & reporting
- Portfolio build
- Interview prep
10
Tools & Tech Stack
Master the industry-standard toolkit
The exact stack used by top studios and creators worldwide.
Meta Ads Manager Google Ads GA4 Google Tag Manager Ahrefs SEMrush Klaviyo HubSpot Figma Canva ChatGPT Midjourney
Meta Ads ManagerGoogle AdsGA4Google Tag ManagerAhrefsSEMrushKlaviyoHubSpotFigmaCanvaChatGPTMidjourneyMeta Ads ManagerGoogle AdsGA4Google Tag ManagerAhrefsSEMrushKlaviyoHubSpotFigmaCanvaChatGPTMidjourney
Capstone Projects
Ship a portfolio-grade project
Pick one, design it, build it, present it on Demo Day.
01
Brand Positioning Doc
End-to-end concept · production · presentation.
02
Paid Media Plan
End-to-end concept · production · presentation.
03
SEO Content Engine
End-to-end concept · production · presentation.
04
Lifecycle Automation Build
End-to-end concept · production · presentation.
05
GA4 Growth Dashboard
End-to-end concept · production · presentation.
06
Full-Funnel Client Campaign
End-to-end concept · production · presentation.
What you'll be able to do
Career Outcomes
Run profitable paid campaigns
Build a brand people remember
Rank and scale organic traffic
Design and read growth experiments
Report with GA4 and attribution
Land growth/marketing roles or freelance
Limited seats per cohort
Reserve your seat
Apply now — our admissions team will reach out within 24 hours.