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Management · Revenue

Sales&BusinessDevelopment

Master B2B and B2C selling — pipeline, discovery, negotiation and key accounts, with real deals on the board.

Duration
5 Months
Schedule
2 hrs/day · 6 days
Sessions
120 Sessions
Explore Roadmap
Sales & Business Development
Management · Revenue
5 Months · 240 Hours · 10 Modules
Course Overview

Sales & Business Development

A hands-on revenue program that puts you on a live pipeline from week one. You'll prospect, call, demo, negotiate and close real opportunities for partner companies while mastering modern CRM and AI-assisted selling.

10
Modules
120
Sessions
240
Hours
Module 1 · Weeks 1–2
24 hrs

Sales Foundations & Buyer Psychology

  • B2B vs B2C motions
  • Buyer journey mapping
  • ICP & persona building
  • Value-based selling
Learning Roadmap

Your journey, phase by phase

A structured path from fundamentals to a shipped portfolio.

Module 1 · Weeks 1–2 · 24 hrs

Sales Foundations & Buyer Psychology

  • B2B vs B2C motions
  • Buyer journey mapping
  • ICP & persona building
  • Value-based selling
1
Module 2 · Weeks 3–4 · 24 hrs

Prospecting & Lead Generation

  • LinkedIn Sales Navigator
  • List building & enrichment
  • Cold email sequences
  • Social selling
2
Module 3 · Weeks 5–6 · 24 hrs

Cold Calling & Outreach

  • Call scripts & openers
  • Objection handling
  • Voicemail & follow-up
  • Multi-channel cadences
3
Module 4 · Weeks 7–8 · 24 hrs

Discovery & Solution Selling

  • SPIN & MEDDIC frameworks
  • Needs discovery
  • Demo storytelling
  • Stakeholder mapping
4
Module 5 · Weeks 9–10 · 24 hrs

Negotiation & Closing

  • Pricing conversations
  • Concession strategy
  • Contract & procurement
  • Closing techniques
5
Module 6 · Weeks 11–12 · 24 hrs

Key Account Management

  • Account planning
  • Upsell & cross-sell
  • QBRs & retention
  • Churn prevention
6
Module 7 · Weeks 13–14 · 24 hrs

CRM & Sales Operations

  • HubSpot / Salesforce
  • Pipeline hygiene
  • Forecasting
  • Sales dashboards
7
Module 8 · Weeks 15–16 · 24 hrs

AI for Sales

  • AI research & personalisation
  • Call recording insights
  • Automated follow-ups
  • AI proposal drafting
8
Module 9 · Weeks 17–18 · 24 hrs

Partnerships & Business Development

  • Channel partnerships
  • Alliance deals
  • Revenue-share models
  • Market expansion
9
Module 10 · Weeks 19–20 · 24 hrs

Live Sales Sprint & Career Launch

  • Real pipeline with partner brands
  • Closed-won targets
  • Mock interviews
  • Portfolio of deals
10
Tools & Tech Stack

Master the industry-standard toolkit

The exact stack used by top studios and creators worldwide.

HubSpot Salesforce LinkedIn Sales Navigator Apollo Lusha Gong-style call tools Notion ChatGPT Google Sheets Slack
HubSpotSalesforceLinkedIn Sales NavigatorApolloLushaGong-style call toolsNotionChatGPTGoogle SheetsSlackHubSpotSalesforceLinkedIn Sales NavigatorApolloLushaGong-style call toolsNotionChatGPTGoogle SheetsSlack
Capstone Projects

Ship a portfolio-grade project

Pick one, design it, build it, present it on Demo Day.

01
ICP & Territory Plan
End-to-end concept · production · presentation.
02
Cold Outreach Sequence
End-to-end concept · production · presentation.
03
Live Discovery Calls
End-to-end concept · production · presentation.
04
Negotiated Deal Simulation
End-to-end concept · production · presentation.
05
Key Account Plan
End-to-end concept · production · presentation.
06
Closed-Won Deal Portfolio
End-to-end concept · production · presentation.
What you'll be able to do

Career Outcomes

Build and run a healthy pipeline

Run confident discovery and demos

Negotiate and close deals

Manage and grow key accounts

Forecast accurately in a CRM

Land SDR/BDR/AE roles at startups & enterprises

Limited seats per cohort

Reserve your seat

Apply now — our admissions team will reach out within 24 hours.