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PerformanceMarketing&SocialMediaMarketing

Build, launch and scale brands online — organic content, paid media, SEO and AI-powered marketing.

Duration
3 Months
Schedule
2 hrs/day · 6 days
Sessions
72 Sessions
Explore Roadmap
Performance Marketing & Social Media Marketing
Multimedia · Marketing
3 Months · 144 Hours · 10 Modules
Course Overview

Performance Marketing & Social Media Marketing

A modern, hands-on program that combines organic social growth, paid media (Meta and Google), SEO, email/WhatsApp lifecycle and AI-powered marketing tools. You'll run real campaigns for live brands and leave with a full-funnel portfolio.

10
Modules
72
Sessions
144
Hours
Module 1 · Week 1
12 hrs

Marketing Foundations & Consumer Psychology

  • Positioning & messaging
  • Funnel thinking
  • Buyer personas
  • Brand vs performance marketing
Learning Roadmap

Your journey, phase by phase

A structured path from fundamentals to a shipped portfolio.

Module 1 · Week 1 · 12 hrs

Marketing Foundations & Consumer Psychology

  • Positioning & messaging
  • Funnel thinking
  • Buyer personas
  • Brand vs performance marketing
1
Module 2 · Week 2 · 12 hrs

Content Strategy for Social

  • Content pillars & calendars
  • Hook writing
  • Short-form video strategy
  • Creator collaborations
2
Module 3 · Week 3 · 12 hrs

Instagram, LinkedIn & YouTube Growth

  • Platform algorithms
  • Organic growth loops
  • Community management
  • Analytics deep-dive
3
Module 4 · Week 4 · 12 hrs

Meta Ads Mastery

  • Campaign structures
  • Creative testing
  • Advantage+ campaigns
  • Retargeting & lookalikes
4
Module 5 · Week 5 · 12 hrs

Google Ads & Search Marketing

  • Search, PMax & YouTube ads
  • Keyword strategy
  • Bid strategies
  • Landing page fit
5
Module 6 · Week 6 · 12 hrs

SEO & Content Marketing

  • On-page & technical SEO
  • Keyword research
  • Content clusters
  • Link building
6
Module 7 · Week 7 · 12 hrs

Email, WhatsApp & Lifecycle

  • List building
  • Automations & flows
  • WhatsApp broadcast strategy
  • Retention & LTV
7
Module 8 · Week 8 · 12 hrs

Analytics, GA4 & Attribution

  • GA4 events & funnels
  • Meta & Google conversion APIs
  • UTM discipline
  • Attribution models
8
Module 9 · Weeks 9–10 · 24 hrs

AI Tools for Marketers

  • ChatGPT for copy
  • Midjourney for creative
  • AI video ads
  • Automation with n8n / Zapier
9
Module 10 · Weeks 11–12 · 24 hrs

Full Campaign Sprint & Career Launch

  • Live client campaign
  • Media plan & reporting
  • Freelance & agency prep
  • Interview & portfolio
10
Tools & Tech Stack

Master the industry-standard toolkit

The exact stack used by top studios and creators worldwide.

Meta Ads Manager Google Ads GA4 Google Tag Manager Ahrefs SEMrush Klaviyo Mailchimp Notion ChatGPT Midjourney n8n Zapier
Meta Ads ManagerGoogle AdsGA4Google Tag ManagerAhrefsSEMrushKlaviyoMailchimpNotionChatGPTMidjourneyn8nZapierMeta Ads ManagerGoogle AdsGA4Google Tag ManagerAhrefsSEMrushKlaviyoMailchimpNotionChatGPTMidjourneyn8nZapier
Capstone Projects

Ship a portfolio-grade project

Pick one, design it, build it, present it on Demo Day.

01
Live D2C Brand Campaign
End-to-end concept · production · presentation.
02
SaaS Lead-Gen Funnel
End-to-end concept · production · presentation.
03
Local Business SEO Playbook
End-to-end concept · production · presentation.
04
Creator Growth Case Study
End-to-end concept · production · presentation.
05
Full-Funnel Media Plan
End-to-end concept · production · presentation.
06
Marketing Portfolio Site
End-to-end concept · production · presentation.
What you'll be able to do

Career Outcomes

Run profitable Meta & Google ad campaigns

Grow social accounts organically

Rank content with modern SEO

Build email & WhatsApp automations

Measure with GA4 and attribution models

Land roles at agencies, brands or freelance

Limited seats per cohort

Reserve your seat

Apply now — our admissions team will reach out within 24 hours.